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When websites first came out, many companies put up static websites.  Their goal was to simply have a spot on the World Wide Web, but the site didn’t really add anything to their business model.  Fast forward to today and everyone’s got a website with a home page, an about us page, a contact page, and maybe even links to their products.  The problem is that this recipe is the new “static” website.  It’s a simple, safe formula that really doesn’t do much for your business or your brand because everybody else is already doing it.

Today’s consumer wants to visit websites that have interesting and original content.  The real winners in today’s market are websites that are interactive with diverse and ever changing content.  Your website is about more than simply letting customers know you exist, it’s your chance to shine, it’s your opportunity to sell yourself, your brand, and to convince potential customers that you are far better than the competition.  An added bonus of diverse and detailed content is that the more content you have, the more likely it is that your website will receive a higher ranking on Google. 

An often untapped space for quality content is the products page.  Many companies have web pages with pictures of their products, the price of the product, and a button that says, “add to cart”.  However, some consumers are still researching and may need a little bit of convincing.  Below the photo and the “add to cart” button, you can include a few short bullets or sentences about the product or even a short vide that explains just how to use it. 

Another great way to get quality content on your website is to blog.  Each post, especially if they include your keywords, will help to improve your placement on the search engine results pages.  Lastly, user generated content is free and doesn’t even take any of your time.  Discussion forums, user reviews, and a comment section on your blog are all great ways to get users to increase your website’s content.

Whatever path you take, make sure that your website is not stale and dated.  It should include interesting images, video, and writing.  One more thing, be sure to update your website with something new at least once a week, this will increase your placement on the search engine results pages.

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