Achieving a #1 Ranking on Bing
Posted by Yvette | Under Online Marketing, SEO Tuesday Dec 8, 2009
Here at SurchSquad we spend a lot of time helping businesses achieve first page rankings for their websites. At the same time, we’re always working to increase our own rankings on the major search engines. Late last week we achieved the top place position on Bing for the search keyword phrase “SEO for small business.”
Our #1 ranking on Bing is a terrific example of the SEO process at work. These results didn’t happen overnight. We achieved them by using the proven SEO strategies that we talk about on this blog and in our Small Business SEO guide. They’re also the tools we use for our clients every day.
One of the most effective tactics we used was to think outside the box when it came to exploring our keyword options. The most obvious keywords for our business are phrases like “SEO” and “SEO companies.” However, the competition for these keywords is fierce. Ranking for them could literally take a year or more.
So, we got creative. By focusing specifically on three and four word phrases, we were able to come up with keywords that worked for our business, but had a lot less competition. Don’t get me wrong, there was still a lot of work to do in getting to that #1 position. Bing lists almost 4 million results for the keyword phrase “SEO for small business.” Getting to the top meant consistently using tried and true SEO tactics like taking the time to conduct extensive keyword research and building a comprehensive link building campaign.
We can’t stress enough how crucial it is to know which keywords to focus on when you set out to optimize your website. Here are a few ideas of what you can do to determine which keywords you should emphasize to increase your results with the search engines.
- Get creative with your keywords. We focused on three and four word keyword phrases that had less competition than our main keywords. Utilize keyword research tools like Google’s Keyword Analyzer to find relevant modifiers to your main keywords that will be most effective for your company.
- Get more bang for your buck by focusing on specific geographic locations. Geography is a great modifier for companies that sell and operate locally. For example, focus on a keyword phrase like “New York City Plumber” instead of “Plumber.”
- Examine how most people navigate to your website. Google Analytics or your server logs can help you determine which keyword phrases people are using to navigate to your website. You might be surprised at the keywords on your website that drive your traffic.
- Use Paid Search campaigns to analyze conversions. One of the best ways to know which keywords are the most profitable is to run Pay-Per-Click or Paid Search campaigns and focus on the keywords that have the highest conversion rates. Use these high converting keywords to build your SEO campaign.
Getting a #1 ranking on a major search engine is not impossible. Decide now that you will take the time to implement proven search engine optimization tactics. You will see better results and you will see your business grow.
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