Does SEO Really Matter In My Industry?
Posted by Yvette | Under Online Marketing, SEO Tuesday Oct 13, 2009
The short answer is yes. Sometimes business owners are reluctant to take the SEO plunge because they aren’t sure whether or not it will really make a difference. If they’ve been getting clients through referrals and walk-ins it may be hard to understand how Internet Marketing can help their businesses grow.
Search engine optimization works for business to business companies, mom and pop shops, service providers, consultants, and everyone in between. Even if your prospects aren’t likely to search for a company in your industry online because referrals are so critical, you should still use SEO to build your brand. You can connect with your clients and prospects through blogs, articles and more.
For example, the average consumer may not use the web to find a flooring company in their area. Flooring costs are high and contractors can be unreliable. Consumers may be more likely to rely on referrals instead.
Even in this case, they’d still get online to learn about the different types of flooring available, whether or not they should put hardwood in the kitchen, why linoleum costs more than tile, yet can devalue a home and so on and so on. If a consumer received referrals for two different companies, but yours is the one that keeps showing up online with helpful solutions, which one do you think will win their business?
Search Engine Optimization is not a trend that will fade away like pet rocks or leg warmers, it’s here to stay. SEO works because it addresses the way that most people today acquire new information. They use the web.
If you’d like to learn more about how search engine optimization can help your business, download our free guide: 6 Tips on How Search Engine Optimization Can Help Grow Your Small Business.
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