Increase Your Holiday Sales with Live Chat
Posted by Yvette | Under Online Marketing Tuesday Nov 24, 2009
If you’re looking for a way to shake things up during this holiday sales season, consider adding a live chat feature to your website. Many business owners think live chat is only for companies that have difficult to understand products. The fact of the matter is that online retailers of all types can benefit from the power of live chat. Consumers are impatient. Even if information is easy to find on your website, they frequently want someone else to find it for them. Here are a few tips about how and when to use live chat.
Use live chat to connect with consumers before they decide not to do business with you. If there’s a page on your website that is often the last one visited before prospects leave without converting, that’s the perfect place to put a live chat button. You may be able to capture the questions and concerns that these people have before they leave your site. Adding a live chat button to that page will provide you with the chance to turn a consumer that’s ready to walk into one that’s ready to do business with you.
Use cookies to cultivate. If you’re concerned about the cost of offering live chat to everyone who navigates to your home page, consider using cookies to ensure that you’re only offering live chat to a select group. Offering live chat to previous customers is a great place to start. If someone has purchased from you before, then the time spent on live chat can actually be a cultivation tool. These people will often buy additional products or accessories after chatting with your sales reps.
Use live chat to convert. Another group to offer live chat to is anyone who appears to be visiting your website multiple times to conduct research. Visitors who get to your site and click through almost every page and then return again, are a group who you definitely want to target in a live chat marketing plan. Many of these people just need one bit of information or assurance about your product before they’ll convert.
Don’t miss out on one of the simplest ways to take your sales to the next level. Make live chat an integral part of your marketing plan.
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