Remember to Use This Tried and True Marketing Tactic
Posted by Yvette | Under Online Marketing, SEO Tuesday Oct 20, 2009
Getting people to your website is always a good thing. Increasing your traffic and getting higher rankings with the search engines are goals every business owner should have. Unfortunately, increasing your website traffic may not be enough to grow your business. Your site should be designed and written in such a way that it compels your prospects to do something like make a purchase, contact you, sign up for a newsletter or something similar.
Don’t lose your stream of steady prospects by having a website that ignores one of the most tried and true concepts in marketing. Every website needs a well-crafted call to action.
A call to action is a phrase or statement that urges your website visitors to take an action sooner rather than later. Why? Because people are busy. They might look at your website and tell themselves that they’ll get in touch with you this afternoon or tomorrow. Will they remember? A call to action gives them a compelling reason to get in touch with you now.
How do you incorporate a call to action into your website? First it’s important to utilize links and buttons that tell visitors to your site exactly what you want them to do. For instance, if you have a newsletter, don’t hide that fact on an obscure page in your website. Include it on your homepage and offer a gift for people who sign up. Second, a call to action should include a reasonable sense of urgency, like “20% off until the end of October,” or “For a limited time only.” Finally, don’t overdo it. Customers should feel compelled to act, not harassed.
A company website is one of the most comprehensive advertising tools business owners have available to them. Make sure that you’re utilizing yours to turn prospects into customers.
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