Run, Don’t Walk, from SEO Ads that Overpromise
Posted by Yvette | Under Online Marketing, SEO, Starting Up Saturday Dec 5, 2009
We’ve all seen them, the SEO ads that guarantee overnight success. They promise that your website will be listed in the first position on the major search engines within 24-72 hours of hiring their firm. Many business owners who are just beginning to explore their SEO options will logically think that it makes more sense to hire a company guaranteeing first page or first position placement almost immediately as opposed to the company that is offering this same level of success in three to six months.
Here’s the problem. No company that utilizes ethical SEO techniques can guarantee immediate first page results.
One of the most important things to know when you begin thinking about how to optimize your website is that there are several SEO techniques that will get your site banned from the major search engines. Google, Yahoo, and Bing may refuse to list your site at all for an extended period of time. Unfortunately, SEO companies that guarantee incredible results are most likely utilizing techniques that will get your website banned. You’ll still need to pay for their services because they delivered on their promise, even if your website was eventually pulled from the major search engines.
Optimizing your website for the long haul is not like turning on a switch. It requires employing a series of tactics and strategies on your website and elsewhere on the web. It requires extensive research and keyword testing. To put it plainly, it requires patience.
Almost all of our clients have and continue to achieve first page rankings for their top keywords however, these results occurred over the course of months not hours. To read about the kind of success our client’s have achieved, check out our free SEO guide “6 Tips on How Search Engine Optimization Can Help You Grow Your Business.”
No matter which firm you hire for your optimization needs, make sure to choose one that’s not going to get your site banned or damage your brand.
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