Tips to Increase Website Engagement
Posted by Yvette | Under Online Marketing, SEO Tuesday Oct 27, 2009
Customers don’t like websites that try to reinvent web design. Remember, prospects come to your website with a purpose. They might be conducting research to answer a specific question, they might be trying to get a sense of your company brand, or they may even be ready to make a purchase. Don’t complicate their efforts by utilizing web design techniques that are outdated or uncommon. Stick to the basics to convert prospects into customers.
Always use consistent colors, fonts, and layouts. You don’t want your home page and your services page to look as though they’re from two different websites. Make sure that your basic design choices don’t change from page to page.
Make sure that your website is easy to navigate. Most websites follow a common set of criteria. Very few companies can get away with web designs that completely reinvent web navigation. Placing the buttons for your pages in random places isn’t how you want to show off your company’s creativity.
Prospects run from websites that aren’t easy to read. If you love the way that bright pink and lime green go together, then design a tie-dye t-shirt, not a website. Don’t use a bright pink font on a lime green background because no one will be able to read it without seriously endangering their vision. Also, blank space is your friend. You don’t have to fill every corner of your website with text or images. Blank space on your website will not only give the readers eyes a rest, it will also make the most important information pop.
Make sure that your site is easy to use on handheld devices. You never know if a potential client is using a Blackberry, an iphone or a regular cell phone to research your company. If pertinent information can only be viewed by excessive horizontal scrolling, you may need to consider adjusting the width of your site.
Always include a lead capture form. A lead capture form allows your prospects to provide you with their pertinent contact information. These forms usually work best with some sort of giveaway that justifies your request for their information. For example, you can offer a free consultation, or you can sign them up for your monthly newsletter, or promise to send notification whenever you’re having a sale.
Every time someone visits your website they’re having an interaction with your brand. Make sure that your website is easy to use so that your prospects are more likely to become paying customers.
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