Why Social Media Marketing Should Be a Part of Your SEO Plan?
Posted by Yvette | Under Online Marketing, SEM 101, Starting Up Thursday Jan 21, 2010
Social media marketing is one of those things that sounds complicated and high tech. The truth is that, while there are several things to consider when developing a social media campaign, getting started is actually fairly simple. As a matter of fact, the best way to fail at social media marketing is to not try it all.
In this week’s post we’ll talk about what social media is and why you should be doing it. Next week we’ll address the steps you should take to implement social media into your SEO campaign.
One of the best definitions for social media can be found on Wikipedia where they define it like this: “Social media is media designed to be disseminated through social interaction.” Things like blogs, Facebook, Twitter, podcasts, bookmarking sites and even wikis are all forms of social media. Each of these provides an opportunity for anyone to publish and/or promote their ideas online. In a sense, social media platforms provide a way for everyone to participate in water cooler chatter from the comfort of their own laptop.
Why include social media in your SEO plan? When businesses participate in social media, they’re joining a conversation that is loose, relaxed, and far less direct than traditional advertisements. Is your blog going to be the next dooce? Probably not. But your social media accounts may be the perfect space for you to connect to those prospects who like to remain on the fringe. The ones that don’t want to get your newsletter, won’t sign up for an RSS feed, but every now and then they may check out your blog or even follow you on Facebook because they have the power to turn that off.
Not only is social media marketing something you can get started yourself, it’s free. It costs your business nothing to set up accounts on social media sites.
If you’re still not convinced, consider that these social media sites are considered to be highly reliable by Google. So, if you use your keywords in your social media site and in your profile, then when people search using those keywords they may find your Facebook or LinkedIn page listed on the results page long before they’d see your actual company website.
Tune in next week for a detailed description of how to get your social media marketing campaign off the ground.
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