PPC Management Services

At SurchSquad, we understand that small business owners need to focus on running their companies, not their PPC campaigns. That's why, when you hire SurchSquad, we become an integral part of your company's team. We learn about your industry, your business, and your competitors. From there, we develop a comprehensive Strategic Paid Search Marketing Plan that is specific to you and your organization. Every new SurchSquad client receives this same level of service and research, regardless of account size.

SurchSquad's commitment to our clients doesn't stop there. Our years of experience have taught us that one thing is certain in Paid Search advertising, nothing ever stays the same. No matter how much business an ad is winning for you today, there may be a better way to combine your keywords to increase your results tomorrow. At SurchSquad, we closely monitor each client account not just every month, or every week, but every single day. We're always searching for new ways to bring you more business so that you can increase your bottom line.

1. Client Interview: The first step is an extensive interview that we conduct with each client. Understanding your business will enable us to devise a Paid Search campaign that addresses the challenges and objectives that are specific to your company.

2. Campaign Audit and Research: We'll conduct an extensive review of your existing Paid Search campaigns. We'll look closely at your account structure, keywords, ad copy, and conversion history. After our initial review, we'll conduct our own research to uncover all the keywords and keyword combinations that can be used for a business that is in your industry and in your geographic area.

3. Account Optimization Plan: We take all that we've learned from the client interview, from examining the effectiveness of your current campaign, and from conducting our own research to develop a new, comprehensive, Strategic Paid Search Marketing Plan.

4. Campaign (Re) Launch: This is the stage where we'll implement our mutually agreed upon plan. We'll launch an optimized campaign with new keywords, keyword bids, ad copy, account structure and conversion tracking.

1. Continual Development of Paid Search Ads: We never stop working on your campaign. We continually update your paid search advertisements to ensure that you see better and better results. At SurchSquad, we're determined to work with a small number of clients. This enables us stay in touch with you so that we can respond immediately to unexpected changes in your industry or your company.

2. Frequent Monitoring: To ensure that you continually see better results, SurchSquad closely monitors each and every campaign. We optimize your keyword bids and ad copy performance every day. Each week we examine the effectiveness of the keywords. We'll remove the ones that are non-performing and optimize the ones that are meeting your goals.

3. Regular Reporting: Every week SurchSquad provides detailed performance reports to our clients. We want you to stay informed about exactly how we're working for you. SurchSquad also reviews the Strategic Marketing Plan every 90 days and makes any necessary adjustments. We stay on top of your campaign and stay in touch with you, so that you never again have to question whether or not your Paid Search campaign is working for your business.